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Toyota looking at WRC for 2014
06-25-2012, 01:53 PM
Post: #1
Toyota looking at WRC for 2014
http://www.speedcafe.com/2012/06/21/toyo...turn-2014/
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06-25-2012, 03:12 PM
Post: #2
RE: Toyota looking at WRC for 2014
there have been rumors about this for years. i'd love to see toyota back in wrc, but i'm skeptical of any manufacturing wanting to spend a bunch of money to enter that existential mess of a championship. we all know what happened with mini...
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06-25-2012, 04:07 PM (This post was last modified: 06-25-2012 04:08 PM by chemics.)
Post: #3
RE: Toyota looking at WRC for 2014
(06-25-2012 03:12 PM)frankdouglason Wrote:  there have been rumors about this for years. i'd love to see toyota back in wrc, but i'm skeptical of any manufacturing wanting to spend a bunch of money to enter that existential mess of a championship. we all know what happened with mini...

I assume this would be a real works team rather an independent third party running it where it's easy to back off or pull out. I think 2014 may be optimistic given the comments, but who knows. It's not like Toyota is short of cash if it wants to get things done.

Hopefully the WRC is starting to pick back up now, with VW coming in next year and this starting to gain some momentum they may have actually got the rules package right to attract teams in.
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06-25-2012, 04:22 PM
Post: #4
RE: Toyota looking at WRC for 2014
i would expect it to be a full works team as well, which is why i think they would be more hesitant until the commercial/promotional stuff is ironed out.

i think toyota does want in, i just don't think it makes sense to get in until the wrc gets their house in order. it's hard for a manufacturer to get their money's worth out of a series that has an ad hoc tv deal. also, i wouldn't be surprised if they said wrc needs to put japan back on the calendar.
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06-25-2012, 04:25 PM
Post: #5
RE: Toyota looking at WRC for 2014
(06-25-2012 04:22 PM)frankdouglason Wrote:  i would expect it to be a full works team as well, which is why i think they would be more hesitant until the commercial/promotional stuff is ironed out.

i think toyota does want in, i just don't think it makes sense to get in until the wrc gets their house in order. it's hard for a manufacturer to get their money's worth out of a series that has an ad hoc tv deal. also, i wouldn't be surprised if they said wrc needs to put japan back on the calendar.

I think the promoter is set to be announced in the next month or so, which will be the first step in the right direction. On the Rally Show podcast interview with David Richards, he said he has stopped making sponsorship presentations now as you only get one shot at a company, and with no TV package there is no way to show a return on investment for potential sponsors.

We are even getting TV coverage through Speed in Canada now, which is a first in my 4 years here.
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06-25-2012, 04:57 PM
Post: #6
RE: Toyota looking at WRC for 2014
i really hope they get it sorted soon. the sport has a very bright future if they do, but things could get quite dark quickly if they don't.

wrc is on speed again in america this year, after two years of spotty coverage on hdtheater/velocity. i'm quite pleased to see it back with a network that will give it at least a modicum of consideration.
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